Reid, Principal Engineer
Pierce Reid has been enjoying and working on vintage cars
his entire life.
After college, he went into public relations and marketing.
During a successful career spanning nearly 20 years, he helped launch some of the most successful and recognizable companies
of the early Internet days. Between 1996 and 2005 he served as Senior Vice President of Schwartz Communications; ran
a unit of General Dynamics ATP Advanced Programs; and was a co-founder and VP Marketing at Qovia, Inc. a successful VoIP telephony
company. He also has worked as a consultant to the DoD and Pentagon in the area of psychological operations and military
In 2005, he opened his own restoration shop, often working closely with
Bill Cooke of The Vintage Garage.
Pierce began his mechanical career restoring vintage motorcycles,
Porsches and several Land Rovers. Looking for the ultimate mechanical challenge, he graduated
to working on Rolls-Royce and Bentley cars in the mid 1990's, quickly establishing a reputation as a knowledgable and thorough
He served as Vice President (Technical) Pre-war of the Rolls-Royce Owners Club.
In addition, he has published more than 100 articles on mechanical restoration and history. He is widely recognized
as a speaker and seminar instructor. He is a two-time winner of the Frank Cooke Technical Manuscript award and served
as Technical Editor of The Flying Lady.
In 2006, Pierce and Billings Cooke re-opened
The Vintage Garage in Stowe, Vermont.
Pierce currently has a 1923 Silver Ghost Playboy, a 1936
Bentley 4.25L and a 1914 Model T Ford Roadster along with several motorcycles.
Outside of his
work at The Vintage Garage, Pierce continues to consult in defense. He is a sworn law enforcement officer and serves
his community as a part-time member of the Stowe Police Department. He is also an avid outdoorsman.
Pierce earned a BS in Technical Communication from Clarkson University and went on to pursue
an MS in Studies of the Future from the University of Houston at Clear Lake.